Job Summary
The role focuses on leading the global strategy for packaging, pricing, and yield management within Google TV advertising initiatives. This includes oversight of various advertising formats such as Mastheads, broad-reaching ads, sponsorships, and yearly contracts. The position emphasizes the creation of commercialization materials and audience analyses, collaborating with product activation and regional go-to-market teams to formulate effective sponsorship packages, media strategies, and client offers.
Responsibilities
- Direct the global packaging, pricing, and yield strategies for Google TV ad offerings.
- Develop materials that support commercialization and provide insights into audience demographics.
- Collaborate with product activation teams and regional go-to-market divisions to create sponsorship packages.
- Formulate media plans and prepare client proposals for advertising initiatives.
Qualifications
- Bachelor’s degree or equivalent practical experience.
- A minimum of seven years of pertinent experience in digital advertising, CTV/video business development, sponsorships, advertising commercialization, pricing/yield strategies, or go-to-market planning.
- Proficiency in advertising inventory yield management, pricing frameworks, and media planning.
- Experience in global packaging and pricing is essential.
- An advanced degree and direct experience with CTV or Smart TV solutions are strongly preferred.
Google provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
