Own paid media strategy, budgets, and daily campaign execution across Meta and TikTok, including TikTok Shop, while developing and scaling effective creative and creator content. Maintain conversion signals and measurement systems, assess incremental revenue across marketplaces and retail, and report performance insights to leadership and cross-functional partners. Requires at least three years of hands-on paid media management, including direct ownership of Meta campaigns and TikTok Shop GMV spend, plus experience with Meta Pixel, Conversions API, and incrementality testing. Candidates should be creative and data-oriented, with fluency in blended channel economics such as MER, contribution margin, and incrementality.
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