Job Summary
The primary focus of this role is to evaluate paid-media initiatives and creative effectiveness while providing strategic recommendations for budget distribution and creative strategies grounded in solid measurement practices. The position involves developing a systematic approach for testing, creating a taxonomy, and establishing a comprehensive dashboard and reporting system. Collaboration with creative teams, agencies, and leadership is essential to enhance advertising performance.
Responsibilities
- Analyze performance data of paid-media campaigns and creative executions.
- Recommend budget allocation and creative strategies based on data-driven insights.
- Develop and implement a repeatable testing methodology and taxonomy.
- Create and maintain a detailed dashboard and reporting framework.
- Partner with creative teams and agencies to optimize advertising results.
Qualifications
- A minimum of three years of experience in fields like performance marketing, growth strategies, paid-media, or similar analytics roles.
- Demonstrable success in enhancing advertising efficiency and driving growth.
- Proficient in SQL and advanced spreadsheet capabilities.
- Familiarity with data related to paid social media and paid search campaigns.
- Experience in conducting structured experiments and interpreting results.
- Strong communication skills to convey actionable insights regarding attribution challenges.
STEMHUNTER provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
