Job Summary
The Programmatic & Social Digital Marketing Specialist will play a pivotal role in driving the digital marketing strategy through programmatic advertising and social media platforms. This position focuses on leveraging data-driven insights to create effective marketing campaigns that enhance brand visibility and engagement across various digital channels.
Responsibilities
- Develop and manage programmatic advertising campaigns to meet specified KPIs.
- Utilize social media platforms to create and execute digital marketing strategies.
- Analyze campaign performance metrics to optimize ongoing and future campaigns.
- Collaborate with cross-functional teams to align marketing objectives with business goals.
- Stay abreast of digital marketing trends and emerging technologies to enhance campaign effectiveness.
- Manage budget allocation for programmatic and social campaigns while ensuring cost-effectiveness.
- Generate detailed reports on campaign performance and provide actionable insights for improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in programmatic advertising and social media marketing.
- Strong analytical skills and proficiency in using digital marketing tools.
- Excellent communication and collaboration abilities.
- Deep understanding of digital marketing trends and best practices.
- Certified in Google Ads, Facebook Ads, or other relevant platforms is a plus.
Leslie's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
