Job Summary
The position is focused on the ownership and implementation of comprehensive growth strategies across various channels, which encompass lifecycle emails, push notifications, and web platforms. This role requires leadership in optimizing conversion rates while utilizing AI-driven workflows to streamline campaign creation and enhance user engagement.
Responsibilities
- Oversee the development and execution of full-funnel growth initiatives.
- Lead efforts in conversion rate optimization across marketing channels.
- Utilize AI technologies to automate the generation of marketing campaigns.
- Enhance user activation strategies through innovative marketing practices.
- Collaborate closely with product and engineering teams to implement data-informed experiments.
Qualifications
- A bachelor’s degree is required for this position.
- At least 9 years of experience in lifecycle marketing, customer relationship management (CRM), or product growth.
- Strong ability to partner effectively with cross-functional teams.
- Experiential knowledge in conducting data-driven initiatives is essential.
Google provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
