Job Summary
The Senior Marketing Specialist is responsible for spearheading marketing initiatives aimed at enhancing the visibility and effectiveness of programs, content, and tools that support credit unions. This role involves the oversight and optimization of various marketing platforms, including GrowthLine and MarketingCentral, to ensure goal alignment and achievement within the organization.
Responsibilities
- Lead the development and execution of strategic marketing programs.
- Enhance the effectiveness of content and marketing tools for credit unions.
- Manage the GrowthLine and MarketingCentral platforms.
- Conduct comprehensive reviews of digital presence audits for affiliated credit unions.
- Implement and scale effective marketing strategies based on market research and performance analysis.
Qualifications
- Experience in marketing, preferably with a focus on financial institutions or similar industries.
- Strong understanding of digital marketing strategies and tools.
- Proven ability to lead projects and manage multiple tasks effectively.
- Excellent communication and analytical skills.
- OR a suitable combination of education and experience that demonstrates capability in the required areas.
Cetera Financial Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
