Job Summary
The Senior SEO & AEO Manager is responsible for crafting and implementing a comprehensive strategy to enhance visibility on both conventional search engines and AI-driven platforms. This role involves leading the organic search initiatives, establishing content benchmarks, and working closely with various teams to promote registry registrations and boost revenue.
Responsibilities
- Develop and execute a full-spectrum strategy for improving discoverability across search engines and AI platforms.
- Steer the organic search agenda and establish content guidelines.
- Collaborate with cross-functional teams to enhance registry signups and revenue streams.
Qualifications
- Extensive technical SEO knowledge and experience.
- Proven ability to develop and manage an AEO program starting from the fundamentals.
- Hands-on experience with data analytics and AI-powered systems.
- Demonstrated success in driving organic growth within a consumer brand or marketplace context.
Babylist provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
