Job Summary
The role encompasses overseeing Pet Honesty’s search strategies in organic SEO, AEO, and GEO for its direct-to-consumer website, marketplace platforms, and retail avenues. The primary goal is to enhance product visibility, citations, recommendations, and overall business performance.
Responsibilities
- Manage and improve the search strategy for various platforms.
- Conduct audits and optimize technical elements, product data, and content.
- Implement and oversee analytical experiments to boost performance.
- Establish reporting mechanisms to track performance metrics.
- Collaborate with both internal teams and external specialists to achieve goals.
Qualifications
- Minimum of five years of experience in technical and organic SEO.
- Recent experience with a strong focus on AEO and GEO strategies.
- Proven track record in increasing organic traffic and linking search outcomes to revenue growth.
- Hands-on experience with AI search and shopping technologies.
- Familiarity with technical SEO, structured data, experimentation, and analytics tools.
- Ability to develop and uphold content standards while driving automation initiatives.
- Experience in cross-functional collaboration and execution.
PetHonesty, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
