Job Summary
The Social Media & Digital Marketing Specialist is responsible for developing and implementing innovative digital marketing strategies designed to enhance the online presence of the brand. This role requires a creative approach to engaging with target audiences through social media platforms and other digital channels, ensuring the brand voice is consistent and compelling.
Responsibilities
- Design and execute comprehensive social media campaigns that align with the marketing objectives.
- Create, curate, and manage published content across various digital platforms.
- Monitor, analyze, and report on social media performance metrics to gauge effectiveness.
- Engage with followers and respond to inquiries across social media networks.
- Collaborate with the marketing team to develop strategies that drive traffic and promote brand awareness.
- Stay updated on industry trends and digital marketing developments to implement best practices.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management and digital marketing.
- Strong understanding of social media platforms and tools.
- Excellent writing, editing, and communication skills.
- Ability to work collaboratively in a fast-paced environment.
- Knowledge of SEO, analytics, and digital advertising is a plus.
Butterfly Art Collective provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
