Job Summary
The role involves the formulation and implementation of HCHB’s organic social media approach, focusing on content generation and publication. Integration of social engagement with various campaigns, events, product launches, and employee advocacy is central to this position. The individual will also oversee community interaction and social listening, utilizing HubSpot and analytical tools to evaluate performance and enhance outcomes continuously.
Responsibilities
- Develop and implement the organic social media strategy for HCHB.
- Create and publish engaging content that aligns with campaigns, events, and product initiatives.
- Foster community engagement and conduct social listening to gauge audience interaction.
- Leverage HubSpot and analytics tools to track performance metrics.
- Continuously refine strategies based on data-driven insights.
Qualifications
- 5–7+ years of experience in B2B social media or digital marketing.
- Proven experience in owning and executing strategy across platforms such as LinkedIn, Meta, and YouTube.
- Strong writing and content development abilities.
- Familiarity with HubSpot and various analytics tools.
- Capability to work collaboratively across different teams.
- A portfolio showcasing relevant work samples is required.
Hearst provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
