Job Summary
The Social Media Marketing Specialist will play a vital role in engaging users through various digital platforms. This position is based in Syracuse, New York, and is an onsite opportunity. The specialist will focus on developing content that serves to educate and entertain our audience while effectively managing online community interactions.
Responsibilities
- Create compelling and informative content for social media channels.
- Engage with users and manage community interactions across digital platforms.
- Monitor online conversations to understand user sentiment and trends.
- Collaborate with marketing teams to align social media strategies with broader marketing goals.
Qualifications
- Proven experience in social media marketing or a related field.
- Strong understanding of digital marketing principles and community management.
- Excellent communication skills, both written and verbal.
- Ability to create engaging and relevant content tailored to diverse audiences.
- Familiarity with social media analytics and tools for tracking performance.
Branch provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
