Job Summary
The role entails steering the comprehensive design of marketing solutions from inception to implementation. This encompasses collecting requirements, crafting customer journey maps, and defining data models. A close collaboration with technical leaders is essential to guarantee that marketing solutions align with the larger enterprise data framework and integrate effectively with the Salesforce platform.
Responsibilities
- Oversee the entire marketing solution design process, ensuring it meets business needs.
- Conduct thorough requirements gathering to inform marketing strategies.
- Create detailed journey maps to enhance customer experience.
- Define data models that support effective marketing initiatives.
- Work in conjunction with technical leads to ensure seamless integration of solutions with the Salesforce platform.
- Utilize AI tools in the discovery and design phases to enhance project outcomes.
Qualifications
- Minimum of 8 years of experience in client-facing consulting roles.
- Extensive knowledge and proficiency in Salesforce Marketing Cloud.
- Proven track record of applying AI tools in marketing solution development.
- Exceptional communication skills for collaborating with various stakeholders.
- Strong leadership abilities to guide teams and projects towards success.
Perficient provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
