Job Summary
The Senior Digital Marketing Specialist will be a key player in driving the paid digital advertising efforts of Progressive Dental Marketing. This role demands a knowledgeable professional who can effectively build, manage, and enhance advertising campaigns to support businesses in the dental industry.
Responsibilities
- Lead the development and execution of paid digital advertising campaigns.
- Optimize ongoing campaigns to improve performance and achieve business objectives.
- Analyze marketing data to inform strategic decisions regarding campaign management.
- Collaborate with teams to align marketing strategies with overall business goals.
- Stay updated with the latest digital marketing trends and technological advancements.
Qualifications
- Proven experience in digital marketing, particularly in managing paid advertising.
- Strong analytical skills to assess campaign performance and adjust strategies accordingly.
- Creative thinking with a focus on performance-driven outcomes.
- Excellent communication and collaboration abilities.
- Experience in a marketing-focused role, preferably within the dental or healthcare sectors.
Progressive Dental LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
