Job Summary
The Senior Director of Marketing is responsible for overseeing the complete marketing funnel in North America, establishing the regional marketing strategy and enhancing pipeline growth. This role entails leading a cohesive demand generation initiative, managing the regional marketing budget effectively, and elevating the brand’s presence within its category through strategic leadership.
Responsibilities
- Oversee and direct the marketing strategy for North America.
- Drive pipeline growth through an integrated demand generation approach.
- Manage the regional marketing budget to ensure efficient allocation of resources.
- Enhance brand recognition and presence in the market.
- Lead cross-functional initiatives to align marketing efforts with business objectives.
Qualifications
- Over 12 years of experience in B2B marketing, specifically within high-growth enterprise SaaS companies.
- Demonstrated success in regional leadership roles with a proven record in driving results.
- Strong commercial acumen and the ability to navigate complex marketing technology (MarTech).
- Exceptional skills in influencing and collaborating with stakeholders without formal authority.
MoEngage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
