Job Summary
The role involves spearheading the design and implementation of comprehensive field marketing initiatives, which encompass executive gatherings, webinars, and tradeshows aimed at bolstering sales objectives. Collaboration with sales and business development teams is crucial to formulate account engagement strategies that enhance pipeline growth.
Responsibilities
- Oversee the planning and execution of integrated field marketing programs.
- Support sales priorities through events, webinars, and tradeshows.
- Collaborate with sales and business development teams to establish account engagement strategies.
- Drive pipeline growth through effective marketing initiatives.
Qualifications
- Minimum of 5 years of experience in field marketing or B2B demand generation.
- Demonstrated ability in managing complex marketing programs.
- Strong proficiency in CRM and marketing automation tools, specifically Salesforce and Marketo.
