Job Summary
We are looking for a meticulous and analytics-focused Digital Marketing Specialist to join our team in Canton, New York. This role requires expertise in audience management and segmentation, enabling data-led marketing strategies that enhance our reach and effectiveness in campaigns.
Responsibilities
- Oversee Salesforce audience management and segmentation, ensuring effective targeting for marketing initiatives.
- Create, upload, and manage various campaign content including emails, messaging, and audience segments.
Qualifications
- Proven experience in digital marketing, with a focus on data analytics and audience segmentation.
- Strong proficiency in Salesforce or similar audience management tools.
- Excellent communication skills to convey marketing strategies clearly.
- Detail-oriented with a passion for optimizing marketing efforts through data-driven insights.
