Job Summary
We are seeking a dedicated SEO & Content Marketing Specialist to enhance our online presence and drive organic traffic through effective SEO strategies and engaging content. This role is crucial in aligning content with SEO best practices to improve rankings and visibility across search engines.
Responsibilities
- Develop and implement comprehensive SEO strategies to boost website rankings.
- Create high-quality, engaging content tailored to target audiences and aligned with SEO objectives.
- Conduct keyword research and competitive analysis to identify opportunities for growth.
- Monitor and analyze SEO performance metrics, adjusting strategies as necessary.
- Collaborate with the marketing team to ensure content aligns with overall marketing goals.
- Stay updated on industry trends and changes in search algorithms to adapt strategies accordingly.
Qualifications
- Proven experience in SEO and content marketing, with a strong portfolio of past work.
- Familiarity with SEO tools and analytics platforms such as Google Analytics, SEMrush, or Moz.
- Excellent writing, editing, and communication skills.
- Strong analytical skills to interpret SEO data and make informed decisions.
- Ability to work independently and as part of a team, managing multiple projects effectively.
- Understanding of HTML and web publishing is a plus.
