Job Summary
We are looking for a detail-oriented and tech-savvy Digital Marketing Specialist based in Houston, Texas. This position requires someone who is not only analytical but also passionate about advancing our digital marketing initiatives. The role focuses on executing, overseeing, and evaluating various marketing systems to enhance our online presence and performance.
Responsibilities
- Implement and manage digital marketing strategies to increase engagement and reach.
- Analyze and optimize technical SEO, local SEO, and content SEO efforts.
- Measure the success of marketing campaigns through data analysis and reporting.
- Utilize GA4 and other Google tools for tracking and assessment of campaign performance.
Qualifications
- Proven experience in digital marketing with a focus on SEO techniques.
- Proficiency in using Google Analytics 4 and other marketing technology.
- Strong analytical skills to interpret data and drive marketing strategies.
- Ability to work effectively in an onsite environment.
