Job Summary
The Senior Digital Marketing Specialist – B2B / Industrial is responsible for developing and managing effective marketing initiatives aimed at enhancing client engagement and driving business growth. This role involves collaborating on various projects, including campaign design, analytics, and customer relationship management improvements, while focusing on measuring and optimizing performance through tools such as Google Analytics (GA4).
Responsibilities
- Design and execute B2B marketing campaigns targeting industrial sectors.
- Utilize Google Analytics (GA4) to assess campaign performance and derive insights.
- Develop and maintain dashboards and reports to track marketing metrics.
- Enhance and manage customer data in CRM systems.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
Qualifications
- Proven experience in digital marketing, particularly in a B2B or industrial context.
- Strong understanding of analytics tools, especially Google Analytics (GA4).
- Ability to analyze data and derive actionable insights for marketing initiatives.
- Excellent communication and collaboration skills.
- Experience with CRM systems and optimizing customer data management.
