Job Summary
The Digital Marketing Specialist, Display Ads will play a vital role within Etsy’s marketing team, focusing on one of the most impactful channels of the company’s advertising efforts. This position emphasizes the importance of efficiency in managing advertising campaigns and achieving return on ad spend (ROAS) targets through adept campaign management.
Responsibilities
- Oversee and execute large-scale digital advertising campaigns.
- Manage display ad campaigns on platforms such as GDN, DV360, or MSAN.
- Optimize ad performance to meet efficiency and ROAS objectives.
- Collaborate with cross-functional teams to align marketing strategies.
Qualifications
- Extensive experience in managing display ad campaigns.
- Proficiency in analyzing campaign performance metrics.
- Strong understanding of digital marketing channels.
- Ability to drive campaign strategy focused on efficiency and ROI.
