Job Summary
The Agency Development Lead is responsible for cultivating and overseeing partnerships with independent agencies to enhance revenue growth and position AppLovin Ads as an essential performance channel. This position involves spearheading collaborative business planning, implementing co-marketing initiatives, and providing consultative support to agency leadership.
Responsibilities
- Develop and manage strategic partnerships with independent agencies.
- Lead joint business planning efforts to align agency goals with AppLovin Ads objectives.
- Execute co-marketing campaigns to promote mutual benefits and enhance visibility.
- Act as a consultative resource for agency leadership, offering guidance and support.
- Advance revenue goals through effective collaboration and relationship management.
Qualifications
- Minimum of 10 years of experience in digital advertising, focusing on agency development or sales.
- Demonstrated success in securing new agency business.
- Extensive network of senior-level relationships within North American independent agencies.
- Strong knowledge of advertising technology and its applications within the agency landscape.
