Job Summary
The Paid Search & LLM Manager is responsible for overseeing the enhancement and development of paid search initiatives while launching AI-driven marketing strategies. This individual will collaborate with external agencies to create effective strategies, administer budgets, and assess campaign outcomes to boost customer acquisition and retention efforts.
Responsibilities
- Lead the growth and optimization of paid search programs.
- Establish and implement AI marketing initiatives.
- Collaborate with agencies to formulate and execute marketing strategies.
- Manage and allocate budgets effectively.
- Analyze campaign performance data to improve results.
- Drive efforts for customer acquisition and retention.
- Coordinate with various teams to ensure creative assets are aligned with marketing strategies.
- Build and maintain positive interagency relationships.
Qualifications
- Proven experience in managing paid search programs.
- Skills in budget forecasting and effective financial management.
- Strong analytical capabilities to assess performance across platforms such as Google and Bing.
- Ability to work collaboratively across functions and manage relationships with external partners.
