Job Summary
The Paid Search & LLM Manager is responsible for overseeing the enhancement and development of paid search initiatives while launching AI-driven marketing strategies. This individual will collaborate with external agencies to create effective strategies, administer budgets, and assess campaign outcomes to boost customer acquisition and retention efforts.
Responsibilities
- Lead the growth and optimization of paid search programs.
- Establish and implement AI marketing initiatives.
- Collaborate with agencies to formulate and execute marketing strategies.
- Manage and allocate budgets effectively.
- Analyze campaign performance data to improve results.
- Drive efforts for customer acquisition and retention.
- Coordinate with various teams to ensure creative assets are aligned with marketing strategies.
- Build and maintain positive interagency relationships.
Qualifications
- Proven experience in managing paid search programs.
- Skills in budget forecasting and effective financial management.
- Strong analytical capabilities to assess performance across platforms such as Google and Bing.
- Ability to work collaboratively across functions and manage relationships with external partners.
Eileen Fisher provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
