Job Summary
The East Tennessee State University (ETSU) Office of University Marketing and Communications is seeking applications for a full-time Digital Marketing Specialist. This role focuses on the management of various digital marketing campaigns, ensuring effective implementation from the planning stages through execution, involving collaboration with numerous stakeholders.
Responsibilities
- Oversee the planning and execution of digital marketing campaigns.
- Collaborate with multiple departments to gather necessary information for campaigns.
- Analyze campaign performance and optimize strategies accordingly.
- Manage content creation for digital platforms, ensuring alignment with university branding.
- Utilize analytics tools to track engagement and reach of digital initiatives.
Qualifications
- A combination of educational qualifications and relevant experience in digital marketing.
- Strong understanding of digital channels and marketing strategies.
- Exceptional communication skills, both written and verbal.
- Ability to work efficiently in a collaborative environment.
- Proven ability to manage multiple projects simultaneously.
