Job Summary
The East Tennessee State University (ETSU) Office of University Marketing and Communications is seeking applications for a full-time Digital Marketing Specialist. This role focuses on the management of various digital marketing campaigns, ensuring effective implementation from the planning stages through execution, involving collaboration with numerous stakeholders.
Responsibilities
- Oversee the planning and execution of digital marketing campaigns.
- Collaborate with multiple departments to gather necessary information for campaigns.
- Analyze campaign performance and optimize strategies accordingly.
- Manage content creation for digital platforms, ensuring alignment with university branding.
- Utilize analytics tools to track engagement and reach of digital initiatives.
Qualifications
- A combination of educational qualifications and relevant experience in digital marketing.
- Strong understanding of digital channels and marketing strategies.
- Exceptional communication skills, both written and verbal.
- Ability to work efficiently in a collaborative environment.
- Proven ability to manage multiple projects simultaneously.
ETSU provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
