Job description
**Retention Marketing Specialist**
The Retention Marketing Specialist is responsible for creating, testing, and implementing email and SMS marketing campaigns, as well as enhancing lifecycle flows, including welcome, replenishment, and winback initiatives. This role involves collaborating with the Retention Marketing Manager to evaluate performance metrics and improve segmentation tactics aimed at fostering customer loyalty. Ideal candidates will possess 2-3 years of experience in email, SMS, or lifecycle marketing, with a preference for experience in the e-commerce industry. Candidates must also demonstrate expertise in ESP platforms such as Klaviyo or Attentive, along with a solid understanding of HTML.
