Job Summary
The Retention Marketing Specialist is responsible for designing, implementing, and managing email and SMS marketing initiatives aimed at enhancing customer loyalty and engagement. This role encompasses the optimization of customer lifecycle flows and the analysis of performance metrics to guide future marketing efforts.
Responsibilities
- Create and execute various email and SMS marketing campaigns to strengthen customer loyalty.
- Optimize and refine lifecycle marketing processes to improve customer retention.
- Analyze performance data to provide insights and support the development of future marketing strategies.
Qualifications
- A minimum of 2 years of experience in email, SMS, or lifecycle marketing, preferably in the e-commerce industry.
- Strong proficiency in Email Service Provider (ESP) platforms and HTML.
- Demonstrated analytical skills with an eye for detail.
Everlane provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
