Job Summary
This role involves spearheading the development and implementation of comprehensive 360-degree brand campaigns, fostering partnerships with athletes, and overseeing the launch of activewear products. The individual will be responsible for fostering collaboration among marketing, design, and merchandising teams to guarantee a unified brand narrative.
Responsibilities
- Lead the execution of integrated 360-degree brand campaigns.
- Manage athlete partnerships to enhance brand visibility and engagement.
- Oversee the launch of new activewear products.
- Encourage cross-functional cooperation among marketing, design, and merchandising teams.
- Ensure alignment in brand storytelling across various platforms and channels.
Qualifications
- Minimum of 5 years of experience in brand marketing, focusing on sports, activewear, or youth-oriented consumer brands.
- Exceptional project management abilities.
- Demonstrated success in leading campaigns from initial concept through to execution.
