Job Summary
The Director of Growth Marketing is responsible for spearheading demand generation initiatives and managing the marketing technology infrastructure to facilitate sustainable revenue increases. This role includes team leadership, fostering collaboration across departments, particularly with sales, and executing marketing programs informed by data insights.
Responsibilities
- Develop and implement demand generation strategies to drive revenue growth.
- Manage and refine the marketing technology stack.
- Lead and mentor the marketing team.
- Collaborate effectively with cross-functional teams, especially the sales department.
- Execute data-driven marketing initiatives.
Qualifications
- A minimum of 10 years in B2B marketing, with 4 years in leadership positions.
- Experience in the healthcare technology sector or other highly regulated fields.
- Proficient in CRM tools and attribution modeling methodologies.
