Job Summary
This role focuses on creating and implementing comprehensive go-to-market strategies aimed at fostering partner growth and enhancing revenue within the Managed Service Provider (MSP) and Managed Security Service Provider (MSSP) sectors. The position demands collaboration with sales teams to initiate joint marketing efforts, manage incentives for partners, and improve demand generation through various cloud marketplaces.
Responsibilities
- Develop multi-tiered strategies that drive partner growth and revenue within the MSP and MSSP domains.
- Work closely with sales teams to execute joint marketing campaigns effectively.
- Oversee partner incentive programs to motivate and engage partners.
- Enhance demand generation efforts through optimization of cloud marketplaces.
Qualifications
- Minimum of 5 years of experience in partner or channel marketing within the B2B cybersecurity field or high-growth SaaS environment.
- Extensive understanding of the MSP and MSSP market landscape.
- Proficiency in CRM and marketing automation tools.
