Job Summary
The Director of Marketing is tasked with developing and implementing the marketing strategy aimed at key strategic accounts, focusing on enhancing product adoption, boosting cross-selling opportunities, and fostering long-term partnerships. This position functions as the main marketing collaborator within the Strategic Accounts organization, coordinating cross-functional initiatives to enhance customer engagement and promote growth.
Responsibilities
- Formulate and execute a marketing strategy for strategic accounts.
- Enhance product adoption and identify cross-sell opportunities.
- Strengthen long-lasting partnerships with key accounts.
- Act as the primary marketing liaison to the Strategic Accounts team.
- Coordinate cross-departmental initiatives to improve customer engagement.
- Accelerate account expansion through effective marketing programs.
Qualifications
- Minimum of 10 years of experience in B2B marketing.
- At least 3 years of experience in a leadership capacity.
- Demonstrated proficiency in account-based marketing.
- In-depth knowledge of enterprise sales processes.
- Proven track record of driving revenue growth via customer marketing initiatives.
