Job Summary
The Director of Marketing is tasked with developing and implementing the marketing strategy aimed at key strategic accounts, focusing on enhancing product adoption, boosting cross-selling opportunities, and fostering long-term partnerships. This position functions as the main marketing collaborator within the Strategic Accounts organization, coordinating cross-functional initiatives to enhance customer engagement and promote growth.
Responsibilities
- Formulate and execute a marketing strategy for strategic accounts.
- Enhance product adoption and identify cross-sell opportunities.
- Strengthen long-lasting partnerships with key accounts.
- Act as the primary marketing liaison to the Strategic Accounts team.
- Coordinate cross-departmental initiatives to improve customer engagement.
- Accelerate account expansion through effective marketing programs.
Qualifications
- Minimum of 10 years of experience in B2B marketing.
- At least 3 years of experience in a leadership capacity.
- Demonstrated proficiency in account-based marketing.
- In-depth knowledge of enterprise sales processes.
- Proven track record of driving revenue growth via customer marketing initiatives.
Marqeta provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
