Job Summary
The Senior Health Plan is seeking a dedicated Digital Marketing Specialist based in San Diego, California. This position requires an onsite presence and focuses on managing and enhancing our digital growth strategies. The role entails interacting with various marketing tools and platforms, particularly around tasks such as debugging Google Tag Manager triggers and showcasing marketing dashboards to leadership.
Responsibilities
- Oversee the organization and execution of digital growth initiatives.
- Monitor and analyze digital marketing performance metrics.
- Debug and optimize Google Tag Manager triggers as required.
- Collaborate with leadership to present marketing dashboards effectively.
- Create engaging content that includes highlights and behind-the-scenes elements.
- Add graphics and captions to enhance marketing materials.
Qualifications
- Proven experience in digital marketing roles.
- Strong understanding of marketing tools, especially Google Tag Manager.
- Ability to create captivating content and visuals.
- Excellent communication skills, particularly in presenting to leadership.
