Job Summary
Lead and grow the end-to-end demand generation engine, shaping strategy and overseeing execution and optimization across inbound and outbound programs. Drive measurable pipeline growth through coordinated SEO/SEM, marketing automation, and social media initiatives. This role is suited to a data-driven B2B marketer with deep HubSpot expertise and experience building demand programs that can scale.
Responsibilities
- Develop, manage, and optimize demand generation strategy and programs across inbound and outbound channels.
- Lead SEO and SEM efforts, marketing automation, and social media initiatives to support pipeline growth.
- Use performance data and analytics to assess results, improve campaigns, and strengthen program effectiveness.
- Build scalable demand generation programs that contribute measurable results to the business pipeline.
Qualifications
- At least 6 years of B2B marketing experience, including 3–4 years or more in demand generation or growth marketing.
- Experience in technical SaaS or cybersecurity is preferred.
- Advanced, hands-on proficiency with HubSpot.
- Strong analytical skills and a demonstrated record of developing scalable demand generation programs.
