Job Summary
Lead and grow the end-to-end demand generation engine, shaping strategy and overseeing execution and optimization across inbound and outbound programs. Drive measurable pipeline growth through coordinated SEO/SEM, marketing automation, and social media initiatives. This role is suited to a data-driven B2B marketer with deep HubSpot expertise and experience building demand programs that can scale.
Responsibilities
- Develop, manage, and optimize demand generation strategy and programs across inbound and outbound channels.
- Lead SEO and SEM efforts, marketing automation, and social media initiatives to support pipeline growth.
- Use performance data and analytics to assess results, improve campaigns, and strengthen program effectiveness.
- Build scalable demand generation programs that contribute measurable results to the business pipeline.
Qualifications
- At least 6 years of B2B marketing experience, including 3–4 years or more in demand generation or growth marketing.
- Experience in technical SaaS or cybersecurity is preferred.
- Advanced, hands-on proficiency with HubSpot.
- Strong analytical skills and a demonstrated record of developing scalable demand generation programs.
Orchid Security provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
