Job Summary
The Sales Enablement Manager will be responsible for developing and managing a comprehensive sales enablement strategy. This role focuses on creating tools and training programs designed to enhance win rates and streamline sales efficiency. You will oversee win-loss analysis programs and gather competitive intelligence to supply valuable insights to both the sales and product development teams.
Responsibilities
- Design and implement a sales enablement strategy that drives sales effectiveness.
- Create training materials and tools that enhance team performance in securing wins.
- Lead initiatives for analyzing win-loss data to identify areas for improvement.
- Conduct research to gather competitive intelligence and provide actionable insights.
- Collaborate with cross-functional teams to align enablement efforts with company objectives.
Qualifications
- A minimum of 6 years of experience in enablement-focused roles, including product marketing or competitive intelligence, specifically in a B2B context.
- Proven capabilities in data analysis and the creation of compelling content.
- Strong ability to influence and collaborate with various teams, even without direct authority.
