Job Summary
This position spearheads the formulation and implementation of off-price marketing campaign strategies, engaging multiple customer and channel interactions. The role requires collaboration with various cross-functional teams to ensure marketing initiatives are cohesive with the overall business objectives and the REI brand image.
Responsibilities
- Lead the creation and deployment of off-price marketing campaign strategies.
- Collaborate with cross-divisional partners to synchronize marketing actions with business goals.
- Ensure alignment of marketing efforts with the REI brand identity.
Qualifications
- A minimum of 5 years of experience in marketing strategy or campaign management.
- Demonstrable success in developing integrated go-to-market plans.
- A bachelor’s degree in Business, Marketing, or Communications is preferred.
- Strong abilities in drafting briefs and managing partnerships effectively.
