Job Summary
This position spearheads the formulation and implementation of off-price marketing campaign strategies, engaging multiple customer and channel interactions. The role requires collaboration with various cross-functional teams to ensure marketing initiatives are cohesive with the overall business objectives and the REI brand image.
Responsibilities
- Lead the creation and deployment of off-price marketing campaign strategies.
- Collaborate with cross-divisional partners to synchronize marketing actions with business goals.
- Ensure alignment of marketing efforts with the REI brand identity.
Qualifications
- A minimum of 5 years of experience in marketing strategy or campaign management.
- Demonstrable success in developing integrated go-to-market plans.
- A bachelor’s degree in Business, Marketing, or Communications is preferred.
- Strong abilities in drafting briefs and managing partnerships effectively.
REI (Recreational Equipment Inc.) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
