Job Summary
The position is responsible for developing and overseeing the comprehensive acquisition strategy and budget for the veterinary marketplace. The primary aim is to enhance user sign-ups and activation rates while collaborating closely with product and lifecycle teams to optimize the user funnel across multiple marketing channels.
Responsibilities
- Drive the end-to-end acquisition strategy and manage the budget for the veterinary marketplace.
- Collaborate with product and lifecycle teams to improve the user experience and funnel efficiency.
- Monitor and manage performance across various marketing channels to maximize sign-ups and activations.
Qualifications
- Minimum of 5 years of experience in growth or performance marketing, preferably in a marketplace context.
- Strong analytical capabilities with a solid understanding of SQL.
- Demonstrated experience in budget management and conversion-driven experimentation.
