Job Summary
The position is responsible for developing and overseeing the comprehensive acquisition strategy and budget for the veterinary marketplace. The primary aim is to enhance user sign-ups and activation rates while collaborating closely with product and lifecycle teams to optimize the user funnel across multiple marketing channels.
Responsibilities
- Drive the end-to-end acquisition strategy and manage the budget for the veterinary marketplace.
- Collaborate with product and lifecycle teams to improve the user experience and funnel efficiency.
- Monitor and manage performance across various marketing channels to maximize sign-ups and activations.
Qualifications
- Minimum of 5 years of experience in growth or performance marketing, preferably in a marketplace context.
- Strong analytical capabilities with a solid understanding of SQL.
- Demonstrated experience in budget management and conversion-driven experimentation.
Roo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
