Job Summary
The Associate Director will oversee the performance marketing and retail media strategy on Amazon for a key client, with an emphasis on Sponsored Ads and Demand-Side Platform (DSP) initiatives. This position involves transforming insights from media performance and consumer behavior into strategic recommendations aimed at fostering category expansion and enhancing business outcomes.
Responsibilities
- Lead the development and execution of Amazon performance marketing initiatives.
- Analyze media performance and shopper behavior to create actionable insights.
- Drive strategic recommendations that enhance category growth and overall business impact.
- Manage intricate media strategies effectively.
- Foster collaboration with client stakeholders, agency partners, and finance teams for integrated planning and execution.
Qualifications
- Substantial experience in commerce media, retail media, and Amazon advertising.
- Strong analytical capabilities coupled with a commercial perspective.
- Proven ability to navigate and manage complex media strategies.
- Excellent collaboration and communication skills to work across various teams.
