Job Summary
The Associate Director will oversee the performance marketing and retail media strategy on Amazon for a key client, with an emphasis on Sponsored Ads and Demand-Side Platform (DSP) initiatives. This position involves transforming insights from media performance and consumer behavior into strategic recommendations aimed at fostering category expansion and enhancing business outcomes.
Responsibilities
- Lead the development and execution of Amazon performance marketing initiatives.
- Analyze media performance and shopper behavior to create actionable insights.
- Drive strategic recommendations that enhance category growth and overall business impact.
- Manage intricate media strategies effectively.
- Foster collaboration with client stakeholders, agency partners, and finance teams for integrated planning and execution.
Qualifications
- Substantial experience in commerce media, retail media, and Amazon advertising.
- Strong analytical capabilities coupled with a commercial perspective.
- Proven ability to navigate and manage complex media strategies.
- Excellent collaboration and communication skills to work across various teams.
WPP Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
