Job Summary
The Director will play a pivotal role in defining the go-to-market strategy for WPP Open media products. This position will involve leading the product positioning, messaging, and fostering collaboration across different functional teams. The Director will serve as a vital link among product, media, and data divisions to facilitate efficient client adoption and achieve favorable commercial results.
Responsibilities
- Develop and execute the go-to-market strategy for WPP Open media products.
- Lead initiatives for product positioning and messaging.
- Collaborate cross-functionally with product, media, and data teams.
- Ensure successful client adoption of products and drive commercial performance.
Qualifications
- Extensive experience in product marketing or go-to-market strategy, especially in advertising or marketing technology domains.
- In-depth understanding of the AdTech landscape, encompassing data, audience planning, and measurement.
- Ability to distill complex technological concepts into engaging narratives for clients.
