Job Summary
The Director will play a pivotal role in defining the go-to-market strategy for WPP Open media products. This position will involve leading the product positioning, messaging, and fostering collaboration across different functional teams. The Director will serve as a vital link among product, media, and data divisions to facilitate efficient client adoption and achieve favorable commercial results.
Responsibilities
- Develop and execute the go-to-market strategy for WPP Open media products.
- Lead initiatives for product positioning and messaging.
- Collaborate cross-functionally with product, media, and data teams.
- Ensure successful client adoption of products and drive commercial performance.
Qualifications
- Extensive experience in product marketing or go-to-market strategy, especially in advertising or marketing technology domains.
- In-depth understanding of the AdTech landscape, encompassing data, audience planning, and measurement.
- Ability to distill complex technological concepts into engaging narratives for clients.
WPP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
