Job Summary
The Organic Growth Manager, focusing on SEO and AEO, is a vital role responsible for strategizing and executing initiatives that drive organic traffic and conversions. This position demands a profound understanding of search engine optimization and app store optimization to enhance the digital visibility of the brand. By leveraging analytics and market trends, the manager will develop innovative growth strategies that attract and retain customers while meeting business objectives.
Responsibilities
- Develop and implement comprehensive SEO strategies to improve organic search rankings and online visibility.
- Optimize mobile app listings and content for app store optimization to maximize downloads and user engagement.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Monitor and analyze performance metrics, adjusting strategies based on data-driven insights.
- Collaborate with cross-functional teams including content, product, and marketing to ensure alignment on objectives and execution.
- Stay up-to-date with industry trends and algorithm updates to maintain competitive advantage in SEO and AEO.
Qualifications
- Proven experience in SEO and AEO strategies, with a track record of successful growth initiatives.
- Strong analytical skills and proficiency in using SEO tools and analytics platforms.
- In-depth knowledge of search engine algorithms and app store ranking factors.
- Excellent communication and collaboration skills to work with various teams.
- Bachelor’s degree in marketing, digital media, or a related field is preferred.
