Job Summary
The Content Marketing Specialist will take charge of developing, managing, and enhancing comprehensive content strategies. Based in Augusta, Maine, this onsite position involves collaboration with product marketing teams as well as content and web departments to drive effective marketing initiatives.
Responsibilities
- Create and curate engaging content to support marketing campaigns.
- Collaborate with cross-functional teams, including product marketing managers, to align content with overall strategy.
- Optimize content for search engines and ensure best practices in SEO are followed.
- Monitor and analyze the performance of content marketing efforts, making adjustments as necessary.
- Stay updated on industry trends and incorporate them into content strategy.
Qualifications
- Experience in content marketing, SEO, digital marketing, or a related field.
- Proven ability to work collaboratively with diverse teams.
- Strong communication and organizational skills.
- Familiarity with content management systems and analytics tools.
- Creative mindset with a focus on audience engagement.
