Job Summary
The Marketing Manager for STEM Revenue Optimization & Pipeline Management will operate onsite in Trumbull, Connecticut. This role focuses on enhancing lead management and optimizing the sales pipeline. Candidates should possess a thorough knowledge of marketing attribution and analytical techniques to improve customer engagement and sales performance.
Responsibilities
- Oversee lead management strategies to boost sales effectiveness.
- Implement pipeline optimization techniques to enhance revenue flow.
- Analyze marketing attribution and funnel analytics to track performance.
- Utilize Google Analytics 4 and digital attribution platforms for data-driven decision-making.
Qualifications
- A relevant degree in a related discipline is required.
- An equivalent combination of education and experience will also be considered.
- Strong analytical skills and familiarity with digital marketing tools are essential.
