Job Summary
The Associate Director of Integrated Planning is responsible for aligning strategy with execution by integrating paid media efforts with SEO, content strategies, creative initiatives, and public relations to achieve client objectives. This role encompasses the direct management of paid media campaigns across various advertising platforms while overseeing interdisciplinary teams and providing guidance to team members.
Responsibilities
- Connect paid media efforts with SEO, content, creative, and public relations.
- Manage and optimize paid media campaigns directly in relevant ad platforms.
- Lead and coordinate cross-functional teams to ensure alignment with client goals.
- Mentor and support staff in their professional development and execution of tasks.
Qualifications
- A minimum of 6 years of experience in paid media.
- Hands-on experience with search, social media, and programmatic advertising channels.
- Proficiency in Google Ads and Meta Ads Manager.
- Familiarity with GA4 analytics and traditional media planning.
- Demonstrated leadership capabilities in team environments.
