Job Summary
The Programmatic & Social Digital Marketing Specialist will play a pivotal role in driving the digital marketing strategy through programmatic advertising and social media platforms. This position focuses on leveraging data-driven insights to create effective marketing campaigns that enhance brand visibility and engagement across various digital channels.
Responsibilities
- Develop and manage programmatic advertising campaigns to meet specified KPIs.
- Utilize social media platforms to create and execute digital marketing strategies.
- Analyze campaign performance metrics to optimize ongoing and future campaigns.
- Collaborate with cross-functional teams to align marketing objectives with business goals.
- Stay abreast of digital marketing trends and emerging technologies to enhance campaign effectiveness.
- Manage budget allocation for programmatic and social campaigns while ensuring cost-effectiveness.
- Generate detailed reports on campaign performance and provide actionable insights for improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in programmatic advertising and social media marketing.
- Strong analytical skills and proficiency in using digital marketing tools.
- Excellent communication and collaboration abilities.
- Deep understanding of digital marketing trends and best practices.
- Certified in Google Ads, Facebook Ads, or other relevant platforms is a plus.
