Job Summary
We are seeking a Bilingual Digital Marketing Specialist proficient in both Spanish and English, primarily focused on Paid Media strategies in the US and LATAM regions. This role involves driving digital marketing initiatives that effectively engage target audiences, optimize campaigns, and enhance the company’s online presence across multiple platforms.
Responsibilities
- Develop, implement, and manage paid media campaigns across various digital channels.
- Conduct thorough analysis and reporting on campaign performance to ensure optimal results.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Monitor industry trends and competitor activities to identify new opportunities for growth.
- Utilize data analytics tools to track user engagement and conversion metrics.
- Engage with diverse customer segments in both Spanish and English to tailor marketing messages.
Qualifications
- Proven experience in digital marketing, specifically in paid media campaigns.
- Fluency in both Spanish and English, with excellent communication skills.
- Strong analytical skills and experience with digital marketing analytics tools.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- In-depth understanding of digital marketing trends, especially in the US and LATAM markets.
- Relevant degree in marketing, business, or a related field is preferred.
Direct Online Marketing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
